Radio ITVT: "The Attribution Effect" at TVOT NYC 2018

Radio ITVT: "The Attribution Effect" at TVOT NYC 2018

From: Radio ITVT
0 0 10 months ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying" The session was described in the show brochure as follows:

"Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued.

But as the ability to more accurately understand the impact of spend versus outcome advances, and as ... See More

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